Netflix stops offering in-app subscriptions for new and returning customers on iOS

Netflix stops offering in-app Subscription for iOS

Netflix is no longer permitting new customers on iOS to pay for the streaming service directly through an in-app subscription. However, It’s undoubtedly the latest example of a company with a high-profile. The essential mobile app ditching Apple’s payment system to retain more profits for itself and stop handing the iPhone and iPad maker a cut of every subscription activated within the Netflix app. Consequently, netflix confirmed the change with a short “we no longer support iTunes as a method of payment for new members” statement.

The Netflix application is seen on an Apple iPhone on October 1, 2018. Analysts predict new shows on the streaming service will bolster Netflixs position as leader of streaming content in 2019. (Photo by Jaap Arriens/Sipa USA)

Subscribing to Netflix

Now, customers will have to commence their subscription through a web browser like Safari. People who already have an in-app Netflix subscription will continue paying that way — as of now. On the other hand, the returning customers who have missed a billing period will be unable to reactivate in-app subscriptions. They have to subscribe from the web. However, an in-app subscription is far more convenient from a user’s perspective. Because , it uses the Apple billing info you’ve already set up on your iOS device. The developers have long griped over the sizable percentage that Apple and Google keep for themselves for offering the simplicity of in-app billing.

Apple takes a 30 percent cut of recurring in-app subscriptions on iOS, though the number drops to 15 — leaving an app’s developer with 85 percent of revenue — after customers maintain their subscription for a year. The latter policy was implemented in 2016 . It happened as a result of numerous companies complaining that Apple was taking too much. Furthermore, Spotify, the leading subscription music app, has also bypassed Apple’s in-app billing for similar reasons.

A remote control is seen being held in front of a television running the Netflix application on October 25, 2017. (Photo by Jaap Arriens/NurPhoto via Getty Images)

Netflix stops in-app subscriptions through Google Play

Google has faced similar criticisms regarding the Android end of things. Finally, netflix is no longer providing in-app subscriptions through Google Play, as well.

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