Google May Pay Apple $9 Billion to Remain Default Search Engine on iPhones
From $1 billion (about Rs. 7,251 crores) in 2013 and 2014, the reports confirm that Google is paying Apple a whopping $9 billion (about Rs. 65,000 crores) in 2018 to let iPhone’s Safari browser on iOS sustain Google as its default search engine. In the initial phase, the figures are expected to bloat to $3 billion (about Rs 21,750 crores). Further, it is expected to go up to $12billion (about Rs. 87,000 crores) in 2019.
However, this revenue is charged notably based on the number of searches that users on Apple’s platform originate from Siri or within the Safari browser. Consequently, Apple is one of the biggest source of traffic acquisition for Google.
The Apple uses Google as its default search Engine in Safari on iOS devices. Further, the company also uses Bing for the search made via Siri.
Apple has been claiming that services will be a huge opportunity of growth for the company as sales of its hardware begin to peak. Apple Music has seen steady growth since its commencement back in 2015. While the free iCloud storage tier still remains at just 5GB, more users are now willing to pay the monthly fee to get access to more storage.