Phone 11 Launch in Focus as Apple Sends Invites for September 10 Event
Apple is set to unveil its next generation iPhone 11 and sent out invitations for an event for the launch on Thursday the 10th September at its Silicon Valley campus.
True to their style, Apple has been most tight-lipped about what may be unveiled during the launch in the Steve Jobs theater at Apple’s headquarters in Cupertino.
Apple has the history of launching the new iPhone models in fall, to coincide with the coming shopping season during Christmas holidays.
The iPhone 11 handset would come at a time when the global smartphone market is tightening. To the fans of its hardware, Apple makes it a point of selling its digital content and services.
iPhone Camera Capabilities
The new iPhone is expected to come with improvements like camera capabilities and ramped-up processing power. However, no significant changes are offered for super-speedy 5G telecom networks, which is now taking shape.
Apple posted better than expected results last month for the just ended quarter, as the weak handset sales were offset by better performance from Services.
Its Chief Executive Tim Cook quoted as saying that the Company’s “biggest June quarter ever — driven by all-time record revenue from services, accelerating growth from wearables, strong performance from iPad and Mac and significant improvement in iPhone trends.”
The money making machine of Apple, iPhone posted an overall revenue of $26 billion, that was a 12 percent drop from the previous year.
The Market Trend
Most leading players in the market field their own champions during the shopping season to vie for larger market share.
Google also goes with a Fall event to announce the launch of its new Pixel smartphones supported by the Android software.
Samsung also introduced its new-generation Galaxy Note large-screen handset, at a starting price of $950. Samsung claimed that it will work closely with Microsoft so that services work better for all its devices.
A sales report quoted that last quarter, in the thinning smartphone market, Apple lost from its position amongst the top three sellers, to a rival Chinese manufacturer.
As per a report this week from IHS Markit, Apple came down to fourth rung in the global smartphones market, with a total iPhones shipping in the second quarter at 35.3 million as against 36.2 million smartphones shipped by Oppo.
Samsung, the South Korean giant held its first place with 23 percent market share, having shipped a total of 75.1 million smartphones. According to IHS Markit Huawei from China claimed 18 percent of the market having shipped 58.7 million smartphones.
Other market analysts like International Data Corporation and Counterpoint Research reported that although iPhone shipments came down in the second quarter, Apple maintained the third place in the global shipments.